Research Achievements

GIARI & Social Integration and Networking

Research:Publications:Working Papers FY2011

Soft Power and Applicant Attraction to Prospective Employers / Fabian Jintae Froese and Yasuyuki KISHI


GIARI Working Paper

Excellent papers on Asian regional integration, which are prepared mainly by young researchers such as GIARI members, co-researchers, research fellows, and research assistants, will be published as working papers. Contributed papers, written in English or in Japanese, will be reviewed and examined by the editorial committee before publication. GIARI donates published papers to the libraries of Waseda and other related universities, research organizations, etc.

GIARI Working Paper Vol. 2011-E-2


Attracting highly qualified talent is a crucial activity for the success of organizations. We hypothesized that soft power of countries or regions, i.e. political influence and media exposure, are related with applicant attraction to prospective employers. Survey results of more than 2,200 respondents from Korea, China, Vietnam, Thailand, the Philippines, and Singapore show that applicant attraction varies across countries and depending on the country-of-origin of the prospective employer. Regression results indicate that soft power predicts applicant attraction to Japanese or Western organizations suggesting the importance of soft power in international business.


applicant attraction, Asia, image theory, Japan, recruiting, soft power